Instagram Gets Video: App Update Adds Filter Effects to 15-Second Videos

Filters, ‘Cinema Mode’
The new version of the app will look and feel a lot like the older version, because it was meant to be all about keeping the interface “simplicity.”

Users will now hit the camera button and get a choice of a still camera or video camera option. Selecting the video option will bring up the usual viewfinder, and then, similar to Twitter’s Vine app, holding down the video icon will capture video. Releasing it will allow you to pause the video, readjust your shot and then start capturing again.

The Vine Effect? 
All the big questions about how the app will work have been answered, but the big question for many will be: Is this better than Twitter’s Vine, which allows iPhone and Android users to share six-second video clips — and was this addition to a response to it?

Systrom said the company has actually been working on the video feature for more than two years. Before Instagram was created, Systrom and Krieger were working on an app called Burbn that let you share your location and videos and photos of where you were.

“When we decided to work on Instagram, we took the best parts from that project and created Instagram,” he said. “But we left video on the shelf. All we’re doing today is bringing it back into the product.”

RIP Vine 2013-2013

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