On this week's episode of 'Blueprint,' Bobby Hundreds explains how he channeled his love for music and culture into one of the world's most iconic streetwear brands.

look at  The Hundreds’ origins—from growing up with Korean parents to discovering photography through skateboarding; to meeting Ben and ditching any plans for stability to launch The Hundreds. They explore how Bobby and Ben faked it ’til they made it, and why at The Hundreds, we’ll always be about “people over product,” one of our company mottos.